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NEUWERK advises Beiersdorf on acquisition of natural cosmetics label "STOP THE WATER"

Hamburg - The law firm NEUWERK has advised DAX-listed Beiersdorf on the acquisition of the natural cosmetics label STOP THE WATER WHILE USING ME!

STOP THE WATER WHILE USING ME! complements Beiersdorf's skin care portfolio in the natural cosmetics sector and supports Beiersdorf's sustainable orientation, but will continue to be managed independently. Joint sustainability initiatives are to be developed in close cooperation in the future.

The sellers are the family of company founder Stefan Kolle, who died in 2017, and Tarek Müller, founder of the fashion mail order company About You. The parties have agreed not to disclose the purchase price.

The NEUWERK advisory team comprised:

Kirsten Seeger, LL.M., Maîtrise en droit (lead; partner M&A/corporate);

Börge Seeger, MLE, JSM, CLP (partner IP/IT);

Dr. Sebastian Naber (partner labor law);

Daniel Meyer (associate M&A/corporate);

Dr. Jonas Welge (associate IP/IT);

Dr. Willem Schulte (associate labor law).

Inhouse counsel was Florian Puschmann (Senior Legal Counsel Beiersdorf, Corporate Law & Corporate Governance).

Florian Leßniak (honert + partner) advised the sellers.

About NEUWERK: NEUWERK was founded in 2016 by lawyers from Freshfields Bruckhaus Deringer and ROXIN in Hamburg. NEUWERK brings together specialists from the fields of labor law, corporate law/M&A, IP/IT, real estate law, litigation and white-collar criminal law/criminal compliance.

Press contact: For further questions please contact Dr. Sebastian Naber (, T +49 40 340 5757-30.

NEUWERK Rechtsanwälte PartG mbB, Gänsemarkt 35, 20354 Hamburg, Germany

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